When the SpaceX astronauts launched into space this past weekend, it heralded a new era in its commercialization. But as this is a style blog, let’s talk about what they were wearing. According to the popular Reddit subreddit, r/Techwear, techwear is “geared toward the design and usability of utilitarian futurist streetwear; combining advanced weather-resistant fabrics and materials with uniquely minimalist designs and functional accessories”. For me, spacesuits have always represented the ultimate in techwear. What could be more high tech than a suit that literally keeps its wearer alive? For the most part though, they remained functional, with a look that was far from exciting. Not anymore.

The sleek white spacesuits worn by the crew of the Falcon-9 powered Crew Dragon capsule, NASA astronauts, Robert Behnken and Douglass Hurley look like something from a science fiction movie. They also feature the NASA worm logo for the first time since its retirement in 1992.

That’s because they were custom-made by the same artist who designed the suits worn in the movies by Batman, Wonder Woman, Captain America and Wolverine, Ironhead Studio’s Jose Fernandez, And if the helmets look familiar, it’s because he also designed the ones worn by electronic group Daft Punk.

The opportunity for self-promotion wasn’t lost on Space X’s Elon Musk. Like Apple does with its new products, Space X even made a video about them.

In a two-minute clip released by the company SpaceX spacesuits and crew equipment manager Chris Trigg explains that the priority for the suit was to create something that was “easy to use” but also functional enough to act as an extension of the capsule itself once the astronaut is plugged into the chair. Like previous spacesuits, these have features such as depressurization and fire protection but they also include avionics like communication and health-monitoring sensors. Take that Acronym!