Ever since he first emerged as the skeletal, magnetic frontman of The Verve, Richard Ashcroft has occupied a singular space in the rock ‘n’ roll pantheon—not just for his soaring baritone, but for a look that defined an era. With his trademark oversized shades and an effortless, lean silhouette, Ashcroft mastered the art of “elevated cool” long before it became a moodboard staple. His latest collaboration with Sergio Tacchini is a natural evolution of that aesthetic, bridging the gap between his Britpop heritage and a modern, sportswear-inflected wardrobe that feels less like a costume and more like a definitive style statement.

Running for a second season, the Richard Ashcroft x Sergio Tacchini collection is a more casual expression of Britpop codes. Expect the brand’s tennis‑court DNA reworked through Ashcroft’s lens: track tops and polos with a more subdued, monochrome palette of white, sky blue, navy blue, olive, and camo. You’ll find cleaner lines and more subtle logo work rather than the loud, retro colour‑blocking you’ll find from other brands. The signature phrase “Music is Power” is emblazoned on bucket hats ($49), t-shirts ($56), and cross-body bags ($56). You could wear this kit to a gig on Friday night, the terrace on Saturday, and brunch on Sunday. There’s your weekend sorted.

Why This Collaboration Matters Now

It’s no accident that this collection is appearing now. Ashcroft has re-emerged with a corker of a new album in Richard Ashcroft Live, Volume 1, coming off a tour as the support act to the reformed Oasis. Fans in the UK were even treated to his song “Sonnet” appearing in the John Lewis Christmas ad this year (often a springboard for new artists but usually not so much for established vets). Britpop dreams don’t come any better than this, a collection of casual sportswear that references the 90s without being a slave to period fashion.

The practical takeaway: this is a collaboration built for anyone, not just super-fans. Pair a Sergio Tacchini x Ashcroft track jacket with tapered dark denim, Chelsea boots, and his signature sunglasses for an immediately recognisable, stage‑adjacent look. The track jacket, at $112, is not too far off the recent one from Paul Weller but much more fairly priced. Britpop was a moment. But style like this can live forever.

The collection is being distributed by Modfather Clothing in the UK.